EDSA Designs designed and developed the website for iTown Newton Abbot, an indoor children's role play centre offering imaginative play sessions, birthday parties and memberships.
Built from scratch, the responsive website provides a welcoming online presence for families, making it easy to discover the centre, explore its activities and book visits.
The website integrates with Bookings Control, EDSA's own online booking platform, allowing customers to reserve play sessions, arrange birthday parties and make payments online.
Alongside the original development, EDSA has continued to improve the website's design, usability and search engine optimisation to help local families discover iTown online.
iTown Newton Abbot needed a family-friendly website that reflected the centre's colourful, imaginative environment while making the booking process simple for parents and carers.
The booking system needed to accommodate children's play sessions, birthday parties and memberships, with different admission types, guest numbers and pricing requirements.
The website also needed to work well on mobile devices, where many parents would be searching for activities and making bookings.
Beyond the initial launch, maintaining good local search visibility was important for helping families find the centre when looking for children's activities and things to do in Newton Abbot.
EDSA Designs designed and built a responsive website tailored to iTown's branding and customer experience, integrating our own Bookings Control platform to handle online reservations and payments.
The project includes:
Bespoke website design – a colourful, family-friendly website developed specifically for iTown.
Online play session bookings – customers can select available sessions and book places for children and accompanying adults.
Birthday party bookings – a dedicated booking process supporting party packages, additional guests and optional food.
Membership functionality – integrated membership features for regular visitors.
Secure online payments – payment gateway integration for customer bookings.
Booking administration – tools for managing sessions, parties, customers and availability.
Responsive development – an accessible booking experience across desktop, tablet and mobile devices.
Ongoing SEO improvements – technical website improvements, content optimisation, internal linking and local search targeting.
Recent SEO work has included improving page structure, refining website navigation and creating content targeting families searching for things to do in Newton Abbot.
iTown Newton Abbot has a distinctive website and integrated booking system designed around the needs of a busy children's role play centre.
Families can find information about the venue, book play sessions and birthday parties, and manage their visits through a convenient online process.
Behind the scenes, Bookings Control supports the operational requirements of the business, while ongoing website improvements help maintain a modern, user-friendly experience.
The project demonstrates how EDSA Designs combines bespoke website development, booking software and local SEO to deliver a joined-up digital solution for leisure and family attractions.
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I simply can't speak highly enough of this company, superb service, superb website, superb rates and always available to help. We have just had a full revamp of our website (which EDSA have hosted for years for us) and it's gone so well, he's made something that was daunting into an enjoyable experience. Highly recommended.
5* service from start to finish, used these guys on a few projects and am never dissapointed, fast, friendly, professional service!
Sam at EDSA Designs has produced a fantastic responsive website for my new business. As I was a novice to this I had lots of support and professional advice given to help create a ‘Wow’ factor site. Sam gets involved with the understanding of the type of business to maximise the potential of your business being promoted successfully. Eye catching layouts and design. Would definitely recommend EDSA Designs to anyone who would like their business to be shown off with innovative style and design.
I would like to thank Sam at EDSA Designs for the help and support with launching our new website. It has been a longtime dream of ours to do this and Sam’s understanding of what we wanted and guidance throughout everything has been absolutely top notch. We’ve been blown away with both the design of our website and the support given in order to make a success of launching it – we really couldn’t be happier with the entire package provided by EDSA Designs as everything’s been absolutely perfect!
Sam and EDSA Designs have completed a fantastic job on numerous websites for my portfolio. Pynes Hill Business Centre alongside iBounce, iPlay and iVR have all benefited from Sams creative eye and wizardry with web creation. Our brand is our most valued asset and trusting Sam with it has been easy. He listens and advises with great balance and takes time to understand what we are looking for. He approaches the relationship with professionalism but a fab sense of friendship and support along the way. We are looking forward to working with EDSA in the future to further develop our website and software. Thanks for all your help!
Pavey Group have worked with EDSA Designs on a number of key projects, including cottagesure.co.uk and moleinsurance.co.uk. The quality of each design has been excellent and the management information now available to us is incredibly insightful to our business. EDSA Designs provide a professional and friendly service and take the time to really understand our objectives. We would have no hesitation in recommending EDSA.
Appearance is everything in website land and EDSA Designs did a grand job on creating ours. The site has already generated a lot of good reviews, and we will certainly be recommending their services to others that wish to make an impression with their websites.
Highly recommend Sam at EDSA! He looks after my websites superbly ensuring I get lots of bookings. I needed a new website built from scratch and a new logo which he did expertly with minimal input from me within a short space of time. Not only is he professional, approachable and knowledgeable but he also has a great understanding of website design and can create user friendly websites for a vast array of industries.
We asked EDSA Designs to create a website from scratch and they did not disappoint. As a Coffee and Coffee Machine supplier we have an extensive range of products which needed to be displayed professionally due to the potential customers we would like to reach and attract. Sam the owner has a great passion for what he does and has the knowledge and creativeness to back it up.
Absolute pleasure working with this company. Super focused and the level of detail is incredible.
Would highly recommend to anyone that requires a website, booking system or SEO work.
I can highly recommend Sam at EDSA Designs. From the initial brief to the completion of the website he has been nothing but supportive and always receptive to ideas and changes. I am extremely happy with the fresh new look of our new website. It is much simpler and easy for our customers to use. The project was completed on budget and the service provided was ‘second to none’. I look forward to working with Sam on future projects!
Sam is great at keeping us running to point and he's focused on the end result. The website is fresh, usable and we’ve had some great feedback on it.
